Joyce Chan's Website Portfolio - NYC Product Manager

Highlights

Check out some of the previous work I've done!

Datafac: Building a Saas Platform from Scratch

From conception to launch, I led a team of engineers and designers to bring the start-up's 2nd revenue-generating product to life.

Transforming Product Marketing Strategy for a Consumer Music Creation Platform

At Mayk.it, a mobile-first music creation platform, I led the revamp of our product marketing strategy to better acquire and retain emerging creators.

IBM: Enabling sales with data-driven insight

Developed a GTM strategy and presented a marketing solution leveraging LinkedIn, NPS, and internal CRM data to support 120+ top enterprise accounts, including Google.

Robinhood: Shaping Product and Content Strategy for New Investors

Led competitive research to help Robinhood identify key product and messaging gaps across fintech competitors. Proposed onboarding and content strategies—including an educational feature and podcast series—to improve NPS, deepen user trust, and differentiate the brand among first-time investors.

Repositioning A Non-Profit Organization

Led a full rebranding campaign for ASCEND, a national Pan-Asian business organization. While fully remote, I doubled Instagram engagement, produced a recruitment video with 1,200+ views, and supported junior team members. Our digital strategy helped drive event attendance to 200% above expectations, strengthening community visibility and outreach.

Testimonials

Work speaks for itself, but so do clients!

"Joyce brought enthusiasm and fresh ideas to the challenge of helping IBM create more efficient communication of client insights from marketing to the sales organization. She conducted both primary and secondary research, including interviewing both marketers and sales professionals."

Matthew Herr

Top Account Field Marketer, IBM

"Joyce played a key role on our marketing team by driving our creative operations. Her efforts helped us define our core audiences which resulted in us saving $100k in ad spend. Joyce is curious, creative, and has an ability to quickly pick up the skills needed to help the teams she works with succeed."

Ubaid Rahman

Head of Growth, Mayk.it

"Joyce is a great team player and fast learner with positive attitude. She is always driven, adaptable and comes up with different perspectives to achieve the goal. I have no hesitation recommending Joyce to any potential business."